AJLAlex John
Lukaszczyk
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EVOLUTION / 02 / 2022 → 2023

A name. A website.
Now what?

Pink River Marketing was an early attempt to turn an interest in business into something I could actually do.

An archived screenshot of an early Pink River profile and first website announcement
Aug 14, 2022

I didn’t know where to begin.

In July 2025, I wrote down how I remembered starting Pink River.

FROM THENJULY 2025 / LOOKING BACK
I didn't even know where to begin and threw myself into the space without knowing anything.

Original Story excerpt.

FROM THENJULY 2025 / LOOKING BACK
I created my logo and my brand visuals, created social media accounts, created a website

Original Story excerpt.

Alex on a rooftop under a sky filled with clouds
Jul 8, 2022
Alex looking at a phone while seated beside a column
Aug 1, 2022
Alex standing on a beach in the evening
Aug 6, 2022

The cold outreach.

FROM THENJULY 2025 / LOOKING BACK
I was inexperienced, didn't know how to talk, didn't have social skills, and didn't even know what to offer or how to structure my business.

Original Story excerpt.

FROM THENJULY 2025 / LOOKING BACK
I landed a few booked calls which were all no shows.

Original Story excerpt.

Before JetSynapse.

That was the account I posted in 2025. Pink River was an early attempt, before JetSynapse.

The next attempt had a different name.